19 Black Owned Businesses to Support this Black History Month

These beauty brands are 100% vegan, cruelty free & inclusive. Show your support for black owned businesses with your dollars.

Black Owned Beauty Brand LYS Beauty | Source: Instyle
Black Owned Beauty Brand LYS Beauty | Source: Instyle

In addition to donating to and raising funds for social justice organizations as well as educating yourself with anti-racism resources, supporting black owned businesses is one of the most powerful ways to channel and invest your $$$ into the right companies.

You can educate yourself with resources such as books and even netflix films to understand the need for supporting black owned businesses and creators in the skincare, makeup and hair care space. 

Before diving into the brands we can support, let’s quickly look at why Black History Month is celebrated every year. 

Black History Month is an annual celebration of achievements by African Americans and a crucial time to express & recognize their central role in U.S. history.

It also honors the contributions & legacy of activists, politicians and civil rights pioneers, including Harriet Tubman, Martin Luther King Jr, Malcolm X, Rosa Parks, and so many more.

What about beauty? Who paved the way for beauty to be more inclusive?


Iman Abdulmajid – the quiet legend

Iman Abdulmajid | Source: Instyle
Iman Abdulmajid | Source: Instyle

Iman was a Somalian Refugee whose determination drove her to become the world’s first black supermodel. She was the first successful black model in the industry. The first to become the face of international cosmetics brand Revlon. She also turned to become an entrepreneur and started her own cosmetics brand – Iman Cosmetics. 

She also highlighted instances of racism within the beauty industry. When she began her modeling career, she would pretend she didn’t know English to find out what people’s true perceptions were of her. This is what she said to Vogue Arabia. 

“This experience taught me a lot about the US. People described me as if I were not human, like if I was coming from another world. They said I was exotic… A parrot is exotic, I’m a person,”

She also revealed a pay gap between other models and herself and fought to make sure that gap no longer existed for her, 

 “As my career progressed, I became the first black model to refuse to work for a lower wage than other girls. To me, I was providing the same service, so I had to be paid equally,” she said

(Full credits to Vogue Arabia for this interview with Iman Abdulmajid)


Inclusivity in beauty is not there – yet.

People of color often find it more difficult to find shades that fit their skin tone. Though some brands have shades that are dark enough for darker skinned Black women, the range is still restricted, along with the fact that the cosmetics are either of poor quality or are not marketed well (Marshall, 2020).

Black women spend up to 9 times more on beauty than white women to conform to conventional beauty standards.

Conforming to Eurocentric beauty standards also includes straightening hair, driven by the societal pressure to get rid of its coily shape & texture.

Unsurprisingly, 50% of hair care products that POC use contain potentially harmful ingredients like, parabens and phthalates while only 7% of products that white women use contain these ingredients (Marshall, 2020).

There is so much more work to do to eliminate any stigmas, stereotypes or ignorant beliefs for the beauty needs that’s required for people of color. Black owned businesses are catering to this very need – to make beauty more inclusive and healthy for long term skin health. 

Here, let’s take a look at a few black owned skincare, makeup and haircare brands that are also 100% vegan and cruelty free. 


Black Owned Skincare Brands

1. Hyper Skin

Hyper Skin is hyper focused on formulations that treat the unique needs of skin of colour and they work on all skin tones. Their products utilize clinically proven ingredients to target specific skin types and concerns. Their best selling product that tackles hyperpigmentation and reduces dark spots is this Hyper Even Brightening Dark Spot Vitamin C Serum.


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2. Dehiya Beauty

Deiya Beauty includes Moroccan inspired products – Known as Queen of the Amazigh (“free people”), Dehiya was one of the most powerful warriors in Northern Africa. She was regarded as a fearless female warrior who ruled an Amazigh free state in the 8th century & led her people in the resistance against colonization.⠀

Dehiya Beauty is 100% vegan, cruelty free and sustainable. Their Safi Mist and Aya Restorative Goddess Mask have been featured in Coveteur.


3. Jacq’s Organics

Jacq’s Organics is a vegan, sustainable brand with inclusive skincare. Their gentle Healing Face Cleanser is made with Vitamin A + E rich Papaya Extract, Anti-Inflammatory Moringa Extract, & Rose Clay for mild exfoliation. 

Their other interesting products include their Beta-Acid Acne Treatment (great for hyperpigmentation) and their Probiotics Face Mask (hello, skin microbiome!)


4. Limegreen

LimeGreen is a natural, vegan, multi-use skincare brand. Their multi-wash can be used as a shampoo, facial cleanser and body wash. Talk about efficiency and sustainability!

Here’s what Ashanti M, a verified buyer of the brand says, 

First experience with a cleanser of any kind. The lavandula scent is lovely and super calming after a 10-hour work-day. Lathers gently (e.g. no soap beards here). A little product goes a LONGGGGG way. 1 pump is enough, 2 pumps is very generous. My face feels squeaky clean after every use.”

They also have a multi-oil that can be used as a face (+hair) oil, body moisturizer and makeup remover.


5. Black Girl Sunscreen

Hailed as the sunscreen for dark skin tones, Black Girl Sunscreen does an incredible job in providing the POC community with a mattifying, no white cast, mineral sunscreen option.  

Black Girl Sunscreen SPF30 is vegan, cruelty free, natural and made with key ingredients like avocado, jojoba, cacao, carrot juice and sunflower oil. 

6. Nola Skinsentials

With a focus on tackling hyperpigmentation and dark spots, the product range here can also almost be eaten (but please don’t actually eat them). They have a range of skincare and bodycare targeted at reducing dark patches on skin.  

They have an ultra-gentle Passion Fruit Hyperpigmentation Soap that is said to reduce the appearance of discoloration and dark marks. You can pair that with their Brightening-C Serum for face!


7. Kaike


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A post shared by KAIKE ® (@shopkaike)

Kaike (pronounced as ‘cake’) is a plant-based skincare brand with 4 main best selling products: their Body Sugar Scrub, Frosting Hair + Body Butter, Melt Oil Cleanser, and Icing Facial Oil Serum with Squalane, Cucumber & Waterlemon. They are 100% vegan, cruelty free, natural and preservative free.


Black Owned Haircare Brands

1. Melanin Haircare

This luxurious vegan hair care brand has been going viral on tiktok and there’s a reason why. Their haircare products cater to all hair types – their African Black Soap Reviving Clarifying Shampoo is made with cocoa & shea butters, argan and pro-vitamin B5 and nourishing oils like tea tree, black cumin seed, rosemary, peppermint and turmeric root extract. 

They also have various conditioning products including a Multi-Use Softening Leave In Conditioner and Twist-Elongating Style Cream.


2. Alaffia

Alaffia is a black-owned, clean, green and fair trade beauty brand who aims to empower social projects in Togo & West Africa. You can find out more about their historical initiatives here

Their best selling products would be their Authentic African Black Soap All-in-One in Eucalyptus Tea Tree as well as their Authentic African Black Soap Bar (Unscented). They also have a range of body butters and washes on their website.


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A post shared by Alaffia (@alaffia)


3. Obia naturals

Obia Naturals has Vegan and pH Balanced Haircare Products for naturally curly hair, but they also work in transitioning and/or relaxed hair textures. They have a range of hair butters, conditioners and shampoo bars for you to try & test until you find the right fit. 


4. Pattern beauty

Pattern beauty’s mission is to fulfill the beauty needs of the curly, coily & tight textured community. They are fully black-owned & founded and provide natural hair care such as their leave-in conditioner, intensive conditioner, hydrating mist and heavy conditioner


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A post shared by PATTERN (@patternbeauty)


5. Koils by nature

Koils by nature is a vegan and cruelty free natural hair care brand that categorizes their items by flavours and targeted hair concerns. 


Black Owned Makeup Brands

1, Mented Cosmetics

Mented Cosmetics was founded based on the struggle of finding the perfect nude shade for lip. All lipsticks by them are vegan, paraben-free, non-toxic and cruelty free.

They also have other makeup items for face and eyes, including their stick foundation Skin By Mented


2. LYS Beauty

LYS Beauty is an inclusive, clean and 100% vegan, cruelty free brand. Their best selling item is their Triple Fix Serum Foundation with 35 shades to choose from! They key ingredients include Ashwagandha, Hyaluronic Acid, Turmeric & Avocado Oil all of which are nourishing and healing ingredients. 

They also have a Satin Matte Cream Blush and No Limits Matte Bronzer that everyone loves.


3. The Lip Bar

This is a vegan makeup brand founded and owned by Women of Color. They are 100% vegan and cruelty free. Their Just A Tint 3-in-1 Tinted Skin Conditioner definitely seems like a hit!


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A post shared by The Lip Bar (@thelipbar)

4. Sacha Cosmetics

Sacha cosmetics is a 100% vegan and cruelty free brand with a wide range of makeup options. Their bestsellers include their Cream to Powder foundation and the popular Buttercup Setting Powder


5. Josephine Cosmetics

Bold vegan lip colours, yes. That’s what Josephine Cosmetics is all about. Check out their bold power liquid lipstick range here


6. Coloured Raine

Did someone say chic? Coloured Raine has a range of trending eyeshadow palettes and other makeup that are vegan, cruelty free and gluten free!


7. Juvia’s Place

The Zulu Eyeshadow Palette
The Zulu Eyeshadow Palette

With 42 shades to choose from, you’ll certainly be spoilt for choice if you’re looking for the right foundation shade. But fret not, they have a shade finder that can help you navigate through the noise.

That’s about it!

By supporting black owned businesses – specifically black owned beauty brands – you are not only supporting their business goals but are also de-stigmatizing dark skinned people’s beauty preferences. By elevating minority beauty brands and creators, we are also empowering them to make a difference to the underrepresented community. 

This Black History Month and every other month that follows, let’s bridge the gap in beauty and support the voices in the community. A little sprinkle of support goes a long way. 

Disclaimer* Not all brands recommended here conform to our Naughty List and Sustainability standards but we do believe in supporting brands that are part of a bigger movement. If you’d like to see a list of black-owned sustainable brands, please drop a comment below and we’ll do our due diligence to deliver you the best brands possible.


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